About HarverPro
HarverPro is a professional, interactive communications and PR agency that provides creative but practical solutions for your questions. We are specialized in product launches on the Dutch or Benelux market. We ensure tangible results within a synoptic time path or in other words: within a few months you’re company or product is improved traceable on internet, and your product or service is well introduced in all relevant media so all future target groups can find you better. HarverPro speaks your language, knows your target groups, and help you further.
Who are you?
You are a company understanding the strength of professional marketing and PR and searching for the correct contacts. The write link with the best agency in Holland will arrange improvement of your, introduction, reputation and image.
You’re looking for professionals which can support you with:
- Internet marketing
- Promotional PR
- Design of communication resources
Your company, product or service is focusing on business services (B2B), food, hotel and catering industry and hospitality, leisure and lifestyle.
For more information please call us +31 (0) 348-560731 or email info@harverpro.nl
An honest way of working and open communication are our most important core values. Good appearing in the media and on the Internet is becoming much more important but also more difficult for companies. HarverPro has the right contacts at relevant titles and websites in the Netherlands. We are experienced in introducing products or services from other countries to Dutch consumers and professionals
What are the strengths of HarverPro:
HarverPro has an excellent network, can bring companies in contact with each other, is result driven and enthusiastic, creative, hands on and very flexible. HarverPro anticipates quickly on all opportunities to different cross medial campaigns.
We add value to information.
We bring information to the relevant target groups.
We ensure distinction, originality and especially… result!
Advertising
HarverPro provides the best mix in Free Publicity and Advertising. Advertising is a form of communication used to influence individuals to purchase products or services. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. HarverPro seeks to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, billboards or direct mail. Advertising may be placed by an advertising agency on behalf of a company or other organization.
B2B Support
All organisations with a 100% business to business model in external communications can improve their PR with a well planned budget and plan. They must be found on the Internet, provide attractive tenders to customers, been presented on the right events, expose with innovations and get invited for meetings or workshops. HarverPro listens, considers, presents, calculates and carries out.
Brochures
The success of a product does not stop with reaching high standard production or service but in making the product to reach the people. This is where the need of brochure fits in. HarverPro had made several beautiful colourful brochures for various clients. A brochure gives the luxury to give clear details of the product to a greater extent to the prospective customers. The success of a brochure lies in drumming into the heads of the customers that the product is made for them. To achieve this, it should be crafted in such a fashion that the reader can relate the features of the product to their needs.
Brand identity
New products or services but also of new companies. We can develop a completely new product identity which is appropriated well to your companies image and target group for a in advanced determined tariff. All design is suitable for digitally use for example for digital newsletters or websites. People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called integrated marketing.
Clippings (media monitoring)
Our media monitoring service provides clients with documentation, analysis, or copies of media according to the interest of the clients. Services tend to specialize by media type or content type. For example, some services monitor news and public affairs content while others monitor advertising, sports sponsorships, product placement, video or audio news releases, use of copyrighted video or audio, infomercials, "watermarked" video/audio, and even billboards. Such services hold, or have held, various names - changing over time as new forms of media are created. Alternative names for such services include: Press/media cutting agency/service Press/media clipping agency/service All our clients automatically are using our clipping services. We agree reference words that we digitally scan on weekly base in all Dutch media. This works out for company names, persons, new articles or services or special campaigns. This service is charged for a permanently small amount per provided article.
E- commerce
Commonly known as (electronic marketing) e-commerce consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. HarverPro uses E-commerce in a lot of our campaigns whether its about services or retail products. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well. A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Electronic commerce that is conducted between businesses is referred to as business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market). Electronic commerce that is conducted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C.
Free Publicity
Appearing in editorial media is becoming more and more important for all organisations and companies but also more difficult. Free publicity should be a very important part of your total marketing strategy. HarverPro adds extra value on every PR budget, large or small. Here are five steps we use creating a successful PR campaign:
1. Compelling story. Major media outlets receive hundreds, even thousands, of press releases daily. The fact that new business is opening at a particular location, for example, isn't especially interesting. Go further and tell a story that engages the media and audience. How will the new company benefit the community or your prospects? We design what your audience should remember about your company, then we create a story that communicates why your prospects should care.
2. The right media. No matter what story angle is pursued or whom we trying to reach, there's a media outlet that can help you achieve your goal. Our dedicated press list doesn't have to be long--choose only the media that reach your best prospects and feature editorial or advertising for the type of product or service you market. We never overlook online media, which can be extremely influential.
3. Tailor the pitch. As we build your press list, familiarize you as a client with each of the media and the work of the specific journalists you're targeting, then tailor your release or pitch letter accordingly. Once we know the type of information or story ideas a media outlet or journalist is looking for, you can grab their attention by using the right statistics or newly released information as your hook.
4. Media relations tactics. Effective PR takes dedicated attention over time to build relationships with the media. That’s why you do business with a PR agency, consider it just as a knock at the door. For an effective media relations campaign, we follow up by phone or e-mail (depending on the preference of the media we're targeting) within a couple of days to make your pitch.
5. Make it easy to cover. We suggest a complete press kit ready to send to the media that express interest in the story. This can include anything relevant, from product specification sheets to background on the company. We don't overload the kit--and never include sales materials. Editors and journalists are notoriously short on time, so we prefer ready-to-use materials such as tip sheets--"10 Ways to Save Money with this website" or "7 Steps to a Healthy Lawn." Also, small newspapers often have holes to fill at press time and are happy to receive high-quality photos.
Instore Promotions
For retail product launches we consider concepts for specific Instore promotions and also carry out the organisation for this. Instore Promotions have preferably action based links to the website of the new product or company so that these are measurable.
Internal communications
HarverPro is also your partner in Internal Communications, this is a generic expression for all communication (formal and informal) that an organisation undertakes with its close stakeholders — i.e. those people with whom it has a relationship that requires support, principally direct/indirect employees and/or members. The main purpose of formal internal communications is to inform employees or members of the direction and performance of the organisation (and/or team) to which they belong. The profession of internal communications builds on fundamental principles of other disciplines like human resources (HR), marketing, project management and media planning. As a result it often gets adopted in organisations under different labels: employee communications, employee engagement, internal marketing, company communications, staff communication, etc. Responsibility can also reside within different functions: marketing, corporate communications, transformation, HR, CEO office, etc.
Internet Marketing
We can analyse and improve your internet marketing on the Dutch web in two steps: 1.Create more visitors, organic as well as paid (advertised) 2.Your website visitors will effectively decide to action (conversion). HarverPro help its clients with both steps for a fixed low fairy per month to gain more visitors on your own Internet site.
Joint Promotions
Beside PR efforts we frequently help our clients with a result-oriented joint promotion, connecting with a partner who addresses the target group and really complementary is to the services of our clients organisation. With a good JP a lot of extra PR can be gained. HarverPro is a pre-eminently networking agency, we can easily match two or more complementing parties together. Possible advantages joint promotion:
- have a larger budget
- profit of the strong points of the partner
- reach additional target groups and/ or channels
- cost saving, closed allowances
Possible disadvantages of joint promotion:
- working with several parties always costs extra time and work
- sometimes a limitation in flexibility
- more attention necessary to coordination
- risk obscurity of the sales message
- risk in loss of brand identity
A joint promotion doesn’t have to go together with other commercial companies, action cooperation can be also contracted with a foundation (charity), celebrity, Internet site or journal.
Logo Design
HarverPro designs attractive and original logo appropriate to your own organisation and target group. We devise the logo design and process it in two phases, firstly 4 different drafts are supplied to find the correct direction on this base. After evaluating these drafts we will refine these derivatives once more in order to design 4 final versions.
Marketing
It all starts with marketing, all campaign and promotions and messages must have an appropriate link to the core value of your organisation. Marketing is the process associated with promoting for sale goods or services. It is considered as a "social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing is used to create the customer, to keep the customer and to satisfy the customer. Due to the oversaturated market we need to focus on costumer demand in order to stay profitable. The term marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. The big picture must be correct and every external expression must refer to this in a positive way. HarverPro knows its marketing and communication “classics”. If it is requested, we make a marketing plan by case, founded with scientific models. Rather and more often we reach targets by smart analyses and practical planning based on a lot of years of commercial experience. We sure know a lot of relevant processes and product market combinations. We make rapidly connections between your market circumstances and the possibilities which offered by modern communication resources. This sure is the centrury of two way communications. Companies should innovate rapidly to adapt and stay relevant, we help you on this case.
Mailings
HarverPro helps companies with every conceivable appearance of (direct) mailings, both online newsletters or special sales letters. For every target group or service, yes or no provide the best conceivable mailing with an addressing clash. Also for important press releases we compose regularly special personalised letters with extra relevant samples for editorial staffs.
Media Planning
Media Planner is one of our activities regarding selecting media for advertisement placement on behalf of their clients. The main aim of Media Planning is to assist our clients in achieving business objectives through their advertising PR or MK budgets by recommending the best possible use of various media platforms available to advertisers. Our role includes analyzing target audiences, keeping abreast of media developments, reading market trends and understanding motivations of consumers.
Mobile Marketing
We have worked on a few campaigns with the use of mobile marketing. Mobile marketing can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards.
1 Mobile marketing via SMS
2 Mobile marketing via MMS
3 In-game mobile marketing
4 Mobile web marketing
5 Mobile marketing via Bluetooth
6 Mobile marketing via Infrared
7 Location-based services
8 User-controlled media HarverPro can assist selecting the best strategy and support in finding a specialized third partner for the technique in the campaign.
New brand name
The brand name is quite often used interchangeably within "brand", although it is more correctly used to specifically denote written or spoken linguistic elements of any product. In this context a "brand name" constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration. HarverPro can create a new catchy name for a product, service or Internet site within agreed period. Our agency is well experienced in creating the best new name which is suitable for the most powerful URL.
Newsletter
Newsletters are still a very powerful communication channel for commercial organizations. A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters. Additionally, newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general is gaining popularity over printed correspondence. General attributes of newsletters include news and upcoming events of the related organization, as well as contact information for general inquiries. HarverPro can align the design and fill in the content according to your corporate identity.
PR Campaign
HarverPro has already executed a lot of campaigns which must had been realized in a time schedule of for example half a year. For reaching the best promotional PR a good preparation to the message in the campaign is essential. We advice to make a good investigation of opportunities for your launch in the first weeks of our cooperation. A lot of foreign products or services lend themselves very well for considering a PR campaign, but the message should be well transformed to the typical Dutch market. We can provide a full transformed practical marketing support plan in several weeks.
Product Launching
HarverPro is well experienced helping international companies launching new products or service on the Dutch market. We can roll out an integrated campaign of internet marketing, PR and retail promotions.
Press Trips
The most important assets of a good PR agency are the personnel media contacts. HarverPro has organised several press trips with journalists. Because of this we have excellent direct contacts with editorial staffs in the world of business services, lifestyle, food and hospitality and we can organise interesting trips and meeting within manageable time.
Press Releases
Sending press releases is of course one of the most important components of our activities. Our press releases are:
- Sent online via the best authorized Dutch PR portal (daily update) • Only sent after written approval by the constituent
- Provided with the important Dutch opt in/opt functions*
- Always having original / teasing title
- Accomplished with a relevant photo in high resolution (if possible)
- Have been written in short catching senses
- Sent to the most privileged titles
- Maximum Internet coverage
- Sent in an attractive (standard) company format with up-to-date general information
* Since 1 October 2009 the Dutch Telecom law obliges opt in/opt out functions for e-mails with a commercial message for companies or media. Now, an important question remains, do press releases need to have this function as well? The official Dutch PR Association (VPRA) is working on a covenant for established PR agencies to adopt a clear position about this. HarverPro has been part of the executive board of the VPRA since several years.
Readers Offer
Our personal contacts with editorial staffs and journalists are our most important assets. With some of our relations we can achieve a readers offer with in days yielded or magazines and glossies. Successful readers offers can be based on hotel arrangements, cultural events, shopping possibilities, or sport events in combination with special premiums of your own company.
Relations event
Relation events can result in terms of marketing in more than only one business process. We frequently help our customers with stipulating topic, participants and location and pouring the day in a certain original and relevant draft. We assist in (digital) invitations and easy methods of registering and confirming registrations. At product launching events we can ensure that relevant media titles are invited.
SEA
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. Another benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and AdSense enable ads shown on relevant webpages or aside of search results of pre-chosen keywords. Another is the payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences' response.
SEO
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. HarverPro helps a lot of clients in developing the best SEO. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. HarverPro can assist your company with the best performance on Internet.
Sponsored media (costum media)
Custom media is a marketing term referring broadly to the development, production and delivery of media (print, digital, audio, video, events) designed to strengthen the relationship between the sponsor of the medium and the medium's audience. This media has the appearance of a normal journal but function as a private medium. It is also called branded media, customer media. With the editorial experience- expertise of HarverPro a tailor made sponsored magazine can be developed according to your requirments.
Social Network
A lot of our communication for our clients is based on the given possibility of social networks. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, The worldwide use varies strongly per country:
- Netherlands: Hyves, FacebookMySpace, Clubs, iCampus, Twitter
- Germany: Studivz, Werkenntwen, Facebook USA: MySpace, Facebook
- Belgium: Facebook, MySpace, Skyrock, Netlog, LookNmeet
- Wallonia: ASLpage France: Skyrock Russia: Vkontakte.ru, LiveJournal
- Other Europe: Bebo, Skyrock, Netlog Asia: Friendster, Orkut en CyWorld
We see social networks as a particularly important means of communication, often to work alongside your existing communication expressions.
Tender / Offers
HarverPro has a broad experience in making up tailor made tenders for large projects of our customers. If your organisation is planning an application for a large and particular project and needs the ultimate first impression in a tailor made concept we can assist your company. If required we provide a turn key solution in design, copy write and composition with unique solutions or even related logo designed for the specific project.
Trade Fairs
HarverPro helps business with the best performance on trade fairs. For any budget. A trade fair (trade show or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities. HarverPro organised stands on trade fairs which are open to the public, while others can were attended by company representatives (members of the trade) and members of the press, therefore trade shows are classified as either "Public" or "Trade Only". (?) They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, internet services, and drayage (also known as material handling). Therefore it is very important to plan everything together with a well experienced agency with all relevant contacts and network. Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations. An increasing number of trade fairs are happening online, and these events are called virtual tradeshows. They are increasing in popularity due to their relatively low cost and because there is no need to travel whether you are attending or exhibiting.
TV Bumpers
In previous years operating for attractive companies we have built good relationships with some producers for Dutch television programmes. Your company on television? It is conceivable and even for minimum of costs in some cases. HarverPro receives regular based opportunities offered by television companies. Especially companies and products in hospitality and lifestyle lend themselves for this effectively way of promoting.
Web analytics
Web analytics is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage. There are two categories of web analytics; off-site and on-site web analytics. Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole. On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
Websites
We build websites and bring them online from A to Z, we can provide the idea, design, texts and technique within short time period with our own support and management. All our websites are provided with user-friendly Customer Management Systems (CMS) which can be used by all dedicated clients after delivering texts, photograph and other content. In good consultation and with the efficient support of the constituent a new website can be set one line in one and (?) a half up to two months. This means that the complete project is produced turn key and provides total internet solutions.